By Chris M Green
There are trillions of web pages online. Can you ever imagine how your website can ever be found in these humongous stacks of pages? It's like finding a needle in a haystack. Only a professional SEO marketing company can help you build a website that's search engine-friendly - and user-friendly as well. Here is how a SEO marketing company does that:
1. The marketing companies first ensure that all your content is indexable. Remember that many languages are used to create a website - PHP, MySQL, HTML, CSS, Javascript, AJAX, JQuery, etc. The companies ensure that all content that must be visible stays visible irrespective of the language used. Many programming tactics employed to ensure this.
2. A SEO marketing company creates an optimized XML sitemap that helps search engine understand your website and then crawl on to and index all the pages that you want to feature in a search engine's results. Check any top website and you will find that all its pages have a link to its sitemap right at the bottom of the page. The logic behind this is very simple - Google crawls and indexes every page, and a so a sitemap on every page tells Google that there's more content to index. The sitemap then leads Google (or any search engine) to all its other pages.
3. The information architecture of any website is of paramount importance. Categories, sub-categories and their pages must be logical in their flow and arrangement. Think of storing books in a library - wouldn't you like to store the books in such a way that these are easily discovered? The same logic applies to a website as well. This is where a SEO marketing company can step in to help by creating a structure that ensures that every page on the website is no more than a couple of clicks away.
4. Left to themselves, website owners would title their pages with characters that have no meaning - for example, www.abc.com/categoryA/re452hsm0. However a SEO marketing company understands the importance of URL titling and so, it titles all URLs with English words instead of junk characters, for example www.abc.com/categoryA/titling-a-URL.
5. There are many more critical facets that are handled by a SEO marketing company - for example, what page must show up when a visitor keys in a non-existent page, where should visitors be directed when they forget to type in a www. These may seem minor, but are important factors that must not be overlooked.
6. When search engine bots crawl, they do not have cookies enabled. So, if your website doles out cookies and session IDs, then it may end up confusing the search engine bot. This is a tricky issue because your business may require you to place cookies on your visitors' computers. Such issues are best resolved by a professional SEO company.
These were a few problem areas that can easily be overcome by a professional SEO company. Work with one to make your website work its way into the top search results.
Article Source: 1. The marketing companies first ensure that all your content is indexable. Remember that many languages are used to create a website - PHP, MySQL, HTML, CSS, Javascript, AJAX, JQuery, etc. The companies ensure that all content that must be visible stays visible irrespective of the language used. Many programming tactics employed to ensure this.
2. A SEO marketing company creates an optimized XML sitemap that helps search engine understand your website and then crawl on to and index all the pages that you want to feature in a search engine's results. Check any top website and you will find that all its pages have a link to its sitemap right at the bottom of the page. The logic behind this is very simple - Google crawls and indexes every page, and a so a sitemap on every page tells Google that there's more content to index. The sitemap then leads Google (or any search engine) to all its other pages.
3. The information architecture of any website is of paramount importance. Categories, sub-categories and their pages must be logical in their flow and arrangement. Think of storing books in a library - wouldn't you like to store the books in such a way that these are easily discovered? The same logic applies to a website as well. This is where a SEO marketing company can step in to help by creating a structure that ensures that every page on the website is no more than a couple of clicks away.
4. Left to themselves, website owners would title their pages with characters that have no meaning - for example, www.abc.com/categoryA/re452hsm0. However a SEO marketing company understands the importance of URL titling and so, it titles all URLs with English words instead of junk characters, for example www.abc.com/categoryA/titling-a-URL.
5. There are many more critical facets that are handled by a SEO marketing company - for example, what page must show up when a visitor keys in a non-existent page, where should visitors be directed when they forget to type in a www. These may seem minor, but are important factors that must not be overlooked.
6. When search engine bots crawl, they do not have cookies enabled. So, if your website doles out cookies and session IDs, then it may end up confusing the search engine bot. This is a tricky issue because your business may require you to place cookies on your visitors' computers. Such issues are best resolved by a professional SEO company.
These were a few problem areas that can easily be overcome by a professional SEO company. Work with one to make your website work its way into the top search results.
3 comments:
Thanks for sharing useful post regarding website promotion. Before start website promotion work you should optimized website in proper way like you mansion step by step techniques in your post. || Smo Package Plans in Mumbai || Seo Package Plans in Mumbai || PPC Advertising Services in Mumbai
The post is absolutely fantastic! Lots of great information and inspiration both of which we all need! Also like to admire the time and effort you put into your blog. For more info visit. SEM company in Mumbai || SMO Services in Mumbai || SMO Company in Mumbai
Great blog. Thanks for share this post. It may helpful for all newbie bloggers, i really appreciate
SMM Services in Mumbai || SEM Services in Mumbai || SMM Company in Mumbai
Post a Comment