Search engine optimization is not as difficult task as the self proclaimed SEO gurus want you to think. In fact here is the plain simple how to SEO in 5 easy steps. Yes, SEO will take time and the results come slower than the results of PPC campaigns, but this is free and organic traffic we are talking about, so don't think much about it, get to work. Here is how to optimize your website in 5 easy steps.
The first thing to optimize on your website is the title tag. Your website needs to have a good title tag that describes your business, adding a keyword as well can only benefit you. The title tag should be no more than 55 characters, so choose it wisely. The best possible title should have your business name or the name of your website plus one keyword, something like: Practical SEO - One Stop SEO Resource.
The next thing to optimize on your website is the HTML. Start with the meta tags. Although meta tags are not as important as they were, this is the description that shows in the SERP, so it's good to put a promotional line here and there and spice it up with a few keywords. You also need to pay attention to your headers. Use h1 tags with caution, don't overuse them, they should be used only for the main title. Use h2 and h3 tags for subheadings and other important areas of your web pages. You can also use bold and italic tags to make the important parts of the content visible for both users and search engines.
The next thing to optimize on your site are your keywords. You already have your main keyword, but that is not enough. You need to find relevant keywords; the use of LSI keywords can bring relevancy to your site more than any keyword density. In fact, the most important thing is the placement of the keywords; use the keyword in the title, in the beginning of the article/content, few times in the body as well as using several LSI keywords, and one or two times in the last part of the article/content. I use around 1% keyword density with LSI keywords, but you can go up to 3%, or follow the Ezine guidelines and never go above 3%.
The next step is optimizing your links. There are two things you need to look out for, never place too many outbound links on one page as you may be seen as a link farm, but we are talking about numbers way over 50. The second thing is the anchor text of the link. Use your keyword as the anchor text, that gives the link some relevancy and tells the search engines what the page to where the link points is about.
Optimizing your website in 5 easy steps ends with image optimization. This is the part that is most neglected by web owners. To optimize your images you need to do two simple things, the first is to name them properly. Instead of using DSC364782.jpg you need to use keyword text. If you have a picture about a digital camera you should name the picture canoneos50digitalcamera.jpg. The second thing you need to do is add the ALT tag or ALT text, which is the text that appears if your image cannot be loaded for any reason, and also the text search engines will see.
This is it, optimizing your website in 5 easy steps can be done by anyone without much knowledge. Nevertheless, you should keep up with the SEO community and learn new things as they come out. Implementing SEO will make your site stand out and rank well in the SERP, so be sure to brush up on your SEO every now and then.
The first thing to optimize on your website is the title tag. Your website needs to have a good title tag that describes your business, adding a keyword as well can only benefit you. The title tag should be no more than 55 characters, so choose it wisely. The best possible title should have your business name or the name of your website plus one keyword, something like: Practical SEO - One Stop SEO Resource.
The next thing to optimize on your website is the HTML. Start with the meta tags. Although meta tags are not as important as they were, this is the description that shows in the SERP, so it's good to put a promotional line here and there and spice it up with a few keywords. You also need to pay attention to your headers. Use h1 tags with caution, don't overuse them, they should be used only for the main title. Use h2 and h3 tags for subheadings and other important areas of your web pages. You can also use bold and italic tags to make the important parts of the content visible for both users and search engines.
The next thing to optimize on your site are your keywords. You already have your main keyword, but that is not enough. You need to find relevant keywords; the use of LSI keywords can bring relevancy to your site more than any keyword density. In fact, the most important thing is the placement of the keywords; use the keyword in the title, in the beginning of the article/content, few times in the body as well as using several LSI keywords, and one or two times in the last part of the article/content. I use around 1% keyword density with LSI keywords, but you can go up to 3%, or follow the Ezine guidelines and never go above 3%.
The next step is optimizing your links. There are two things you need to look out for, never place too many outbound links on one page as you may be seen as a link farm, but we are talking about numbers way over 50. The second thing is the anchor text of the link. Use your keyword as the anchor text, that gives the link some relevancy and tells the search engines what the page to where the link points is about.
Optimizing your website in 5 easy steps ends with image optimization. This is the part that is most neglected by web owners. To optimize your images you need to do two simple things, the first is to name them properly. Instead of using DSC364782.jpg you need to use keyword text. If you have a picture about a digital camera you should name the picture canoneos50digitalcamera.jpg. The second thing you need to do is add the ALT tag or ALT text, which is the text that appears if your image cannot be loaded for any reason, and also the text search engines will see.
This is it, optimizing your website in 5 easy steps can be done by anyone without much knowledge. Nevertheless, you should keep up with the SEO community and learn new things as they come out. Implementing SEO will make your site stand out and rank well in the SERP, so be sure to brush up on your SEO every now and then.
Learn more about on-page optimization from one of the leading SEO experts in the field.
Zarko Zivkovic is the founder and CEO of Practical SEO. You can read Zarko's personal SEO blog and learn more about SEO basics.
Article Source: Zarko Zivkovic is the founder and CEO of Practical SEO. You can read Zarko's personal SEO blog and learn more about SEO basics.
2 comments:
Thanks for sharing useful post regarding website promotion. Before start website promotion work you should optimized website in proper way like you mansion step by step techniques in your post. || Smo Package Plans in Mumbai || Seo Package Plans in Mumbai || PPC Advertising Services in Mumbai
Great blog. Thanks for share this post. It may helpful for all newbie bloggers, i really appreciate
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