For an effective link building campaign, only entertain links from websites that have a high PR or PageRank. You should only go for relevant links, meaning you should link to a website that is in your niche. You should avoid no-follow links and go for do-follow links. Consider using anchor text since links with anchor text are highly valued by Google.
Go for websites that offer permanent backlinks. You should avoid buying links from link farms since this is considered to be Black Hat SEO by major search engines such as Google, Bing, Yahoo!, and MSN, and your website could even get banned. You should place your links in articles meant for article submission directories and in Squidoo lenses, social bookmarking websites, social media profiles, voting websites, press releases, and forum signatures. Article submission is particularly important in that the articles help in online marketing, they are permanent, they are free to post and maintain, and they bring in a targeted Web traffic, and they bring you out as a professional in your field. Such articles get tens if not hundreds of views each day and if you have quality content, people will see you as an expert in the area and they will follow the link to your landing page for more.
You could pay a blogger to talk about you and to include a link to your website. You could do blog commenting and include links to your website in the comments. Blog commenting is important in that it brings you targeted Web traffic since only those who find what you have written interesting will click on the link to your website.
You should go for the link building method that best suits your website. You could get links from non-commercial websites. Websites that have .org, .edu, and .gov domains are particularly advantageous since they usually have a high PageRank or PR. You could build links in websites that are in your niche. This way, those who see the links are people who are interested in something similar and they are more likely to click on a link to your website.
Consider the type of link vis-a-vis where you are placing it because different links are meant for different contents. As an example, a contextual link will do well in a press release and the same link will not be accepted in an article meant for an article submission directory. Keep track of your link building campaign. Knowing how your links are doing will help you take the necessary actions such as pulling down ineffective links and reinforcing well-performing ones. There are several tools for these, some of them free of charge.
One of the most important tips when doing link building is enlisting the services of a link building service. Hiring a professional for link building is advantageous in that you get professionalism since these pros have the necessary experience, training, tools, and contacts. Hiring a link building service also gives you unparalleled convenience and saves you money that you would have used on your in-house IT team.
Generate a strategy that borrows heavily from tried and tested strategies but that is home-grown. The strategy should include other SEO techniques such as social bookmarking, social media marketing, the use of sitemaps, and the use of Meta tags - link building will not be effective in isolation.
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